About
A marketing partner to drive growth and maximize ROI.
I’m a marketing analytics consultant with 10+ years of experience helping companies measure what truly drives growth. I specialize in attribution, media mix modeling, and experimentation, including A/B testing, incrementality, and causal impact analysis.
I work across industries to design practical measurement frameworks and build advanced analytics and AI-driven solutions, including custom AI agents, that turn complex data into clear, actionable insights. My focus is on helping teams move beyond guesswork and make confident, evidence-based marketing decisions.
My philosophy
The best marketing decisions come from rigorous analysis paired with resourceful problem solving, a harmonious blend of art and science. Measurement should be grounded in business context, focused on what’s relevant, designed to be repeatable, and delivered in a way that teams can act on with confidence.
What to expect
Tailored approach
Every business is different. I design marketing measurement and analytics solutions specifically for your goals, industry, and team, so insights are relevant, actionable, and repeatable.
Strategic impact
Analytics is only valuable when it drives action. I focus on connecting measurement to real business outcomes, helping you optimize spend, improve performance, and grow with confidence.
Proven results
I’ve worked with clients across a wide range of marketing budgets from $10K to $20M, helping drive growth anywhere from 10-40% and improving ROI by 15-50%, depending on the channel.
Ready to take the next step?
Let’s build a better way to measure marketing impact.